People tend to divide college sports into revenue producing sports and non-revenue producing sports. For many people, the list of sports that generate revenue include football and men’s basketball. Which means the list of non-revenue sports is everything else.
The data, though, tells a very different story. According to the Department of Education, college softball teams reported $450 million in revenue in 2016-17 (the last year data has been reported). The top school listed — Florida State (the 2018 NCAA champions) — reported $2.2 million in softball revenues. Baylor University also reported $2.2 million in revenue and 42 additional programs reported more than $1 million in revenues.